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This website had the following in the site, "Our dedication as a dealership is first and foremost to you, our customer, with award winning Honda sales, service, and parts teams working together." Our analyzers analyzed that the web site stated " To make your Ray Laks Honda experience unlike any other." The Website also stated " When you think of Honda in Buffalo, think of Ray Laks, Buffalos first and most respected. Honda dealer, serving Buffalo Honda customers, Niagara Falls Honda customers, and Jamestown Honda customers since 1971. Dealer to Jamestown in the Buffalo area." The website's header had Honda as the most important search term. It was followed by Buffalo, Buffalo Honda, and WNY Honda which isn't as highly ranked as Honda. The next words they uses is Honda Dealer. Car Dealer was also included and could not be understood by web engines.